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Benefits of immersive architecture

4 Ways Immersive Architecture Improves Building Design

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With a combined growth of 65% in 2019, both virtual reality (VR) and augmented reality (AR) are set to take the architecture world by storm. Through immersive architecture, VR and AR provide a whole new way for architects to design buildings and interior spaces. They also give clients a new avenue to understand these designs and interact with them in a way never seen before.

Experience Rather Than See:

Immersive architecture offers something that no other technology currently can. Using virtual reality, clients can put themselves directly into a simulation of an architect’s design. With their eyes and ears being utilized in a 3D space, they can get a better understanding of the end product.

Test Real-World Situations:

One of the biggest benefits of immersive architecture is the ability to test out real-world scenarios in an architecture simulation. A good example of this is in the case of a fire. Using real-time reactions of people in the simulation, architects can test the feasibility of their designs.

If, for example, the simulation should that a fire exit is not placed well enough, architects can revisit the design and figure out how to fix the issue.

Real-Time Feedback:

Immersive architecture allows clients to get a better understanding of the space around them. It also gives them a chance to see what they like and dislike about different aspects of the design. This dramatically improves the feedback process, as clients can provide feedback in real time while they’re viewing the models.

Using augmented reality, clients can see how different items of furniture would look in their homes. Using this augmented reality version of immersive architecture helps interior designers get a better grasp on their clients’ demands.

It’s Not All VR and AR:

We’ve talked a lot about virtual reality and augmented reality, but what if a client wants to view designs and doesn’t own the latest technology to do so? There’s good news. Immersive architecture doesn’t always require a virtual reality headset.

Immersive architecture designs can also be viewed on desktops and mobiles. In these cases, the plans can be viewed in the form of images. These images can then be rotated by clicking and dragging a mouse, or by swiping left or right on the phone’s screen.


Immersive architecture is quickly changing the architectural landscape. With VR and AR technology progressing at the rate they are, there’s no doubt that immersive architecture will be at the forefront of the architecture industry in the years to come.