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Rendering – 4 Reasons Why It Is Better Than Traditional Photography for Interior Design


Before the widespread adoption of 3D rendering, camera photography was the go-to method for interior designers. Often, they would create models of a living space and photograph those models. While this was effective at the time, it wasn’t practical.

Traditional photographs are not changeable on the fly, nor can they give a true sense of 3D space. That’s where 3D rendering comes in. It has revolutionized the way interior designers work on their projects and communicate with clients.

So, what are some ways in which 3D rendering is better than traditional photography? Let’s have a look.

1. Rendering Produces Interactive Photorealistic Images:

Pictures taken via traditional photography are just that; they’re pictures. However, images created via the rendering process allow for a level of interaction. This makes a big difference to potential clients, as they can give their feedback and see changes made in real-time.

2. Quick Decision Making:

Staying on the topic of client feedback, there are times when the client just won’t know what they want. They might have an idea in mind but don’t know how to express themselves. This is where 3D rendering shines.

Interior designers can quickly change up the lighting conditions, spacing, etc. of a design and present these changes to their clients. The clients can then choose the one they like best. If any further changes need to be made, the designer can get on that in an instant. It’s much quicker than having to re-draw a sketch or a floor plan from scratch.

3. Cost Effective:

3D rendering is more expensive than traditional photography. But that doesn’t tell you the whole story. Interior design is more than just taking pictures of a place and showing those pictures to clients. It’s a cycle of design, presentation to the client, and client feedback. This continues until the client is satisfied with the design. Then, and only then, can the designer begin work on the living space.

In the long run, and taking all the variables (ease of design, adaptability, etc.) into consideration, 3D rendering proves to be a cost-effective alternative to traditional photography when it comes to interior design.

4. Time-Saving:

Because 3D rendering is done on computers, a designer can just pick up where they left off, or make changes to a design without having to start from scratch. This saves time for both the client as well as the designer.


3D rendering has revolutionized the way designers work on their interior design projects. With so many benefits over traditional photography, it’s no wonder that it has taken the industry by storm. And with the growth of this technology, it’s only going to get better.


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