How architectural rendering improves architecture

Architectural Rendering – 4 Ways It Is Revolutionizing the Architecture

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Before the use of architectural rendering, architects used to draw their building sketches by hand. Not only was this time consuming, but it also meant that changes to the design were costly.

Today, architects can design renders that look life-like. As expected, this has brought with it many benefits. Let’s look at some of them.

1. Architectural Rendering Saves Money:

Architectural rendering is a cost-effective way of communicating an architect’s ideas to their clients. Other forms of models such as blueprints and 3D models take a long time to make and can be quite costly.

If a blueprint contains an error or a design does not satisfy a client, making changes or having to re-do the design from scratch can drive costs up even further.

With architectural rendering, since the design is software based, making changes does not require as much effort. Therefore, the costs stay low.

2. Impressive Looks Help Boost Sales:

Architectural rendering produces a visually pleasing end product. As such, these images can become a valuable part of an architect’s marketing strategy. Architectural rendering doesn’t just show that a project looks good; it also gives the client a reason to invest in it.

3. Easily Shareable:

With a blueprint or a 3D model, all parties involved have to be in the same room at the same time to view it. This isn’t the case with architectural rendering.

Because the images are stored on a computer, they can be easily shared with clients or with the design team.

4. It Reduces the Chances of an Error:

Errors in architecture are costly. Once construction has started, any changes made to the project will cause prices to skyrocket. This is where architectural rendering can not only save money, but also avoid a potential accident.

Images produced by this type of rendering give the architect an expanded view of the plans for the project, and what the end product will look like.

With a standard blueprint design, an architect might never notice a small error. However, with images produced by this rendering, architects can find and fix these errors easily.


Architectural rendering brings with it much needed improvement in the field of architecture. Being able to produce 3D images of a project increases the likelihood that mistakes will be caught and addressed, saving a lot of time and money in the process.

With an expected growth of almost 30% by 2025, and taking into account all its benefits, the future looks bright for architectural rendering.

360 animation as a marketing tool

360 Animation – A New Marketing Tool to Boost Your Business

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They say a photo is worth a thousand words. If that’s the case, then a 360 animation must be worth millions of words. 360 video provides a new avenue for advertising and marketing your products to your audience.

It’s a relatively new technology, and as such, it’s unchartered territory. But it has the potential to revolutionize the way businesses advertise their products and services. Here are some of the ways 360 animation can help boost your business.

360 Animation Is New and Exciting:

If you want your business to grow, you need to keep up with the latest trends and technologies. 360 animation is one such technology that is making waves in advertisement and marketing. Social media platforms like Facebook are now embracing 360 videos, and it’s a platform can only increase in popularity.

Getting in on it early ensures that you’ll benefit from its rise.

Immersive Marketing:

There’s only so much you can write to convince a customer to buy your product. Similarly, while taking pictures or making a video might boost your chances, a person won’t want to purchase your product if they’re not convinced that it’s right for them. So what can you use? 360 animation, that’s what.

What makes 360 animation stand out amongst the competition is the level of immersion it provides to the viewer. It’s not just a picture or video anymore; it’s a whole experience. For example, if you wanted to market your hotel rooms, you could create a 360 video showing off the spaciousness and the features of your rooms.

The Possibilities Are Endless:

It’s not just marketing that benefits from 360 animation. Content providers can also use it to great effect. Many people choose to watch the Super Bowl from home rather than buy a ticket to go to the stadium. With 360 animation, viewers can watch the Super Bowl from any seat in the stadium without ever leaving their couches.

Similarly, 360 videos allow viewers to watch concerts, and experience places without having to leave the comfort of their homes.

Another significant advantage is that 360 animation does not need specific hardware to view. This type of media can be viewed via a VR headset, a laptop, and even on your mobile phone.


While the technology is currently in its infancy, it has enormous potential for growth. Any company that takes advantage of this trend is sure to profit in the long run. The numbers there to back it up. And it looks like 360 animation is going to be a major player for businesses in the years to come.


360 panorama media

360 Panorama Media – A New and Exciting Tool for Tourism and Architecture

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What Is a 360 Panorama?

A 360 panorama is a photograph or a video that takes in a full 360-degree view of its surroundings. This is commonly done by making a user stand in one spot and have them rotate in a circle while keeping the camera steady.

The resulting photograph or video is one that covers the full 360-degree viewpoint. Now that we know what a 360-panorama is, let’s look at some of the industries that can benefit from its usage.

1. The Tourism Industry:

By far, the industry that gets the best out of 360 panorama images and videos is the tourism industry. The best way to convince a customer to buy tickets to a destination is to show them what awaits them upon their arrival.

Certain tourism companies have already started to make use of this technology, integrating it into their marketing strategies. By using 360 panorama images, they give prospective customers a full 360-degree view of different locations around the world.

2. The Hotel Industry:

Sometimes, reviews and reputation are just not enough to convince someone to stay at any particular hotel. In such cases, what can do the trick is a 360 panorama video. While watching the video, viewers can “look around” their surroundings and get a feel for what it would be like to stay at that hotel.

3. The Architecture Industry:

One industry that has greatly benefitted from the jump from 2D to 3D is the architecture industry. The introduction of 3D models and 3D rendering made it easy for architects to design buildings and then communicate these designs to their clients.

Now, 360 panorama media is looking to take that one step further. Rather than just look at images on a screen, clients can experience the design of a building with their own senses. This is also known as immersive architecture.


360 Panorama is a relatively new technology, but it is one that has plenty of promise. Used in conjunction with VR and AR, it could be very profitable for the industries mentioned in this article.

How to choose an animation service

Animation Services – 3 Things to Consider When Hiring One for Your Animation Needs

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Hiring an animation service is not an easy task. There are so many to choose from, each with their own pros and cons. Choosing one that is right for your needs is vital if you want to get quality work within your budget. If you choose wrong, however, you could end up wasting time and money.

So what are some things you should consider when hiring an animation service? Let’s discuss a few of them.

1. Their Animation Portfolio:

The best way to evaluate the work of an animation service is to check their portfolio. Many companies always have examples of their work on their website, but you should go above and beyond. Ask for work that relates to your desired project and your particular field.

Doing this will help you gauge whether the service in question is the right match for you. When watching their videos, be sure to look out for things like transitions, scripting, and sound effects. These details add a lot to animated videos and therefore, will give you an idea of the service’s expertise.

2. Your Budget Needs to Match Their Price:

Before even thinking about hiring an animation service, keep an estimated budget in mind. Animation services vary in price depending on the project, so it’s important to get your budgeting right early on.

It’s unlikely that a service will communicate their price to you right at the start, but what you can do is ask for an estimated range of what a project like yours will cost.

3. Open Communication:

In the animation business, it’s very rare that everything goes according to plan. Scripts get rewritten, designs get changed; there’s a lot that can happen. What’s important in this scenario is that you and your animation service have an open line of communication.

In most cases, an outsourcing company will be located on the other side of the world from you. You can’t just call them up at odd hours and expect them to give you their complete attention. In the early stages, ask the animation service about their work timings and hours during which you can communicate with them.


Keeping the points mentioned above in mind should help you choose the animation service that’s right for you.  Remember, a service that doesn’t communicate well, costs a lot, and doesn’t deliver quality work can be an incredible waste of time for you and your company, so getting it right is imperative.

Why you should hire animation services

Architectural Animation Services – Why You Should Hire a Professional Instead of a Freelancer

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Architectural animation is a way to bring life to dull, uninspiring 3D renders. Even the best of renders can’t hold a candle to a moving animation, and if given a choice between a picture and a video, most people would prefer to watch a short video.

Making these animations is a challenging undertaking, but luckily, there are services that can do this for you. As a customer, you have a choice between choosing to work with a professional animation service or a freelance service. While you might think that selecting a freelance service will save you in the money department, there are some things you need to consider.

1. A Professional Architectural Animation Service Ensures Professional Results

A good architectural animation service is not only equipped to handle your animation needs; it also ensures that the final product will be of the highest quality.

The final animation is what you’re going to show to your clients. It’s how you’re going to market yourself. Can you really trust something that important to freelancers who may not have the same track record as a professional company?

2. Communication and Services

A telltale sign of a great architectural animation service is the level of communication they provide during the whole process. While reputable companies have to maintain a standard of quality in their work, they also need to have open lines of communication.

Architectural animation is not a point-A-to-point-B process. The idea for the animation can change at any time; models can be added or removed; there’s a lot that can be changed during the animation process.

While freelancers will communicate with you, professional animation services have departments dedicated to talking to clients in an attempt to resolve their issues.

3. Professionals Are Reliable

Due to the important nature of the work at hand, you must ensure that the company you hire to do your architectural animation is a reliable one. This is where already established companies shine in comparison to their freelance counterparts.

While some freelancers might have a good looking portfolio, the majority of them do not. A portfolio is a great way of determining whether the people you choose to work with are up to the task. If someone doesn’t maintain a portfolio, chances are they aren’t professional enough for the job.

Reputable companies pride themselves on their work. It’s how they distinguish themselves from the competition. If something were to go wrong, the name of the company would suffer. This is why hiring a company ensures that your work will be done reliably.


There’s nothing wrong with hiring freelancers for your architectural animation needs. However, you need to weigh up the costs against the benefits. Freelancers might be cheaper, but you could lose a lot should things turn sour. On the other hand, professional companies charge a bit more but their quality of work, open communication, and reliability are aspects that can’t be ignored. What service you choose to avail ultimately depends on you.

Architectural visualization in architecture

Architectural Visualization – 4 Reasons It It the Future of Architecture

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3D technology has made enormous leaps forward in the past decade. As such, it has found its way into many fields that previously relied on hand-drawn designs. One area where 3D is making huge waves is in the field of architecture, through what’s known as 3D architectural visualization.

This form of 3D modeling is helping architects and designers be more effective in the design process. But what gives it the advantage over regular images and blueprints?

1. Architectural Visualization in 3D Saves Money in the Long Run:

While drawing designs on a piece of paper might be a time-honored tradition, it’s often expensive and time-consuming. Because architectural visualization is in 3D, it is quicker, cheaper and easier to change should the need arise.

2. Mistakes Are Easily Addressed:

3D architectural visualization gives architects a realistic view of their designs. Because of this, it’s easy for them to point out potential problems and fix them as necessary.

The benefit of this is two-fold:

  • It avoids potential disasters during the construction process.
  • It saves the client from incurring additional costs in the case of any changes.

Finally, it also allows designers to adjust for things like lighting and spacing. These design aspects are crucial to client satisfaction, so getting them right is essential.

3. Better Understanding of the Final Product:

Architectural visualization allows clients to get a better understanding of the final product. Its 3D nature makes it the best possible representation of an architect’s design.

Because it’s so pleasing to look at, it is a great way to present otherwise mundane models to clients.

4. Editing Made Easy:

Making changes to designs is something that all architects and interior designers have to do. However, the ease and speed of those changes depend entirely on the technology used. Architectural visualization holds a clear advantage over traditional 2D blueprints in this regard.

With this technology, architects can edit designs in real-time. If the client is present, they can give their feedback as well. Time is money, and all this helps to ensure that time is not wasted.


The use of architectural visualization has already taken its hold on the industry. With the wealth of computing power available and the integration of various technologies, more complex and stunning 3D renders can be made.


Why rendering is important in design

Rendering – 4 Reasons Why It Is Better Than Traditional Photography for Interior Design

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Before the widespread adoption of 3D rendering, camera photography was the go-to method for interior designers. Often, they would create models of a living space and photograph those models. While this was effective at the time, it wasn’t practical.

Traditional photographs are not changeable on the fly, nor can they give a true sense of 3D space. That’s where 3D rendering comes in. It has revolutionized the way interior designers work on their projects and communicate with clients.

So, what are some ways in which 3D rendering is better than traditional photography? Let’s have a look.

1. Rendering Produces Interactive Photorealistic Images:

Pictures taken via traditional photography are just that; they’re pictures. However, images created via the rendering process allow for a level of interaction. This makes a big difference to potential clients, as they can give their feedback and see changes made in real-time.

2. Quick Decision Making:

Staying on the topic of client feedback, there are times when the client just won’t know what they want. They might have an idea in mind but don’t know how to express themselves. This is where 3D rendering shines.

Interior designers can quickly change up the lighting conditions, spacing, etc. of a design and present these changes to their clients. The clients can then choose the one they like best. If any further changes need to be made, the designer can get on that in an instant. It’s much quicker than having to re-draw a sketch or a floor plan from scratch.

3. Cost Effective:

3D rendering is more expensive than traditional photography. But that doesn’t tell you the whole story. Interior design is more than just taking pictures of a place and showing those pictures to clients. It’s a cycle of design, presentation to the client, and client feedback. This continues until the client is satisfied with the design. Then, and only then, can the designer begin work on the living space.

In the long run, and taking all the variables (ease of design, adaptability, etc.) into consideration, 3D rendering proves to be a cost-effective alternative to traditional photography when it comes to interior design.

4. Time-Saving:

Because 3D rendering is done on computers, a designer can just pick up where they left off, or make changes to a design without having to start from scratch. This saves time for both the client as well as the designer.


3D rendering has revolutionized the way designers work on their interior design projects. With so many benefits over traditional photography, it’s no wonder that it has taken the industry by storm. And with the growth of this technology, it’s only going to get better.


rendering services

Rendering Services – What Architects Need to Consider Before Hiring Such a Service

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Why do I need rendering services for my projects? Can’t I do it myself?

People ask these questions all the time. The answer to these questions is simple, really. If you can afford to make your own renders, then go for it! However, most architects are not experts in 3D rendering. They’re visionaries, masters of design, but have no expertise in the field of 3D rendering.

This is where rendering services come in. By availing these services, architects have a way of getting professionally made, visually appealing renders that suit their vision for a project. While this is all fine and dandy, there are some things that you need to consider when hiring a rendering service.

1. Choose Rendering Services That Have the Right Tools and Equipment

Rendering services are the way to go if you’re short on time and workforce. However, before you hire one, you need to make sure that they’re well equipped to handle the task at hand. 3D rendering houses and buildings is a resource-intensive task. It takes time, money, and a level of skill to get it right.

If you’re unsure about the tools and equipment a rendering service has at their disposal, stop considering them and move on to another company.

2. Level of Expertise

As mentioned in the previous topic, rendering a house or a building takes skill. If you want the most visually appealing renders, you’ll need rendering services that have the right level of expertise and experience.

The best way to check a rendering service’s expertise is by looking at their portfolio. Don’t rush this process. Go through all the work presented in their portfolio and ask questions about the property you want to design and build.

3. Check out ALL Available Options

When hiring rendering services, it is important to remember that there are many companies whose services you can avail. You’re almost spoilt for choice. So don’t just go with the first service you see.

Instead, take the time to thoroughly assess the level of expertise and equipment that each service brings. Ask them questions and get their opinions on your project. The best rendering services will know how to add to your project positively.

Remember, at the end of the day, prospective clients won’t know who rendered your designs and how they did so. They will only know what they can see; the final render. It has to be good if you want to convince them to go with your business. So choose wisely.


Hiring rendering services for your architectural rendering needs is a great way to save time, money, and effort. However, it’s not something that you should take lightly. After all, you don’t want to break the bank, but you want good quality renders. This is because a lot of your business depends on how the final renders look. So when hiring a service, remember the above-mentioned points. They should go some way to ensuring that you get the best services for your buck.

VR in entertainment and film

VR Animation – The Future of Story-Telling, Film, and Entertainment

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You might have noticed that VR animation has been pushed to the forefront of mainstream news recently. This is not without any merit.

VR has the potential to revolutionize the way that people view content. How can it do this? Let’s find out.

VR Animation Offers a New Style of Story-Telling:

Perhaps the biggest benefit of VR animation is the ability to tell stories in a new and unique way. Previously, the relationship between the viewer and the media was a set one. The media would play while the user watched along.

VR animation changes all that. By harnessing the power and interactivity of virtual reality, users can interact with the media they’re watching at any point, or at plot-specific moments in the story.

Not only does this completely immerse the user in what they’re watching, but it also offers them a whole new way of interacting with the content. In short, VR animation allows viewers to live the stories rather than just watch them.

It Evokes Strong Emotions:

On the topic of immersion, it’s challenging to get viewers to emotionally invest in your content if they’re constantly distracted by something else. VR animation doesn’t just keep their attention on your content, it thoroughly immerses them in the experience.

As a result, viewers are more likely to exhibit stronger emotional reactions to what they’re watching. Deviating from the topic a bit, let’s take the example of Resident Evil 7.

Resident Evil 7 is a horror game developed by Capcom. There are two ways of playing this game; the regular way, or with a VR headset. The base game on its own is a scary experience, but the immersion that VR brings takes it to a whole new level.

Increased Personalization:

One of the downsides to traditional media is that multiple viewers experience the same content. Of course, not everyone has the same reaction to said content. Race, family background and other factors play a part in what viewers feel when they watch something. However, for the most part, the viewing experience is the same.

VR animation allows viewers to take part in what they’re watching. Content creators can design points in their content where the viewer’s choice can impact where the story goes from there. This boosts interactivity and gives the viewer a sense of control; like the story is theirs.


There’s a long way to go before VR animation eclipses traditional media, or supplements it at the very least.

However, with the benefits that it offers, it’s almost inevitable that content creators will start to develop content around its use.

Why you should hire a rendering service

Rendering Services – 3 Reasons You Should Hire Them for Your Business

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With an estimated growth of $5.63 billion by 2025, 3D rendering is fastly becoming a vital aspect of advertising and design.

Due to this popularity, rendering services have made themselves available to companies looking to outsource their rendering work.

Hiring rendering services to do your work for you comes with its benefits. So why should you hire a rendering service? Let’s look at a couple of reasons.

You Save Time and Money:

3D rendering is a process that requires immense computing power. It’s not something that can be done by a common person working on an average computer. When you outsource your work to 3D rendering services, you are saving yourself time and money that can be spent on other tasks.

How do you save all this time and money? In-house 3D rendering means shortlisting, interviewing and hiring employees. Meetings and briefings follow, where the project gets discussed with the new employees.

This entire process is time-consuming, and hiring employees means paying salaries just for one project. It’s just easier to hire rendering services to do the job for you.

A Rendering Service Knows the Work Better Than You:

Rendering services specialize in making 2D and 3D renders. They are well equipped to deal with any type of designs. The work you present is what makes you appealing to clients. A rendering service can ensure good quality work that looks professionally made.

They Have the Resources:

Rendering images and video is a demanding task. Many companies and businesses simply don’t invest enough in their technology to be able to do their own rendering. Rendering services, however, have state of the art graphics processing equipment. Because of this,  they’re able to handle these intensive tasks without compromising on time or quality.


Whether you’re in advertising or architecture, having 3D renders to advertise yourself to prospective clients is a must. However, that’s not always possible to do in-house. Hiring proper rendering services not only ensures that you get a high-quality final product, but it also allows you to save time and money in the process.

How architectural animation is improving real estate marketing

3 Areas Where Architectural Animation Improves Real Estate Marketing

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Animation was once looked at as a tool for entertainment purposes only.

Those days are gone, and animation has found its way into everything from the medical field to engineering. One area where it has started to take hold is real estate marketing. Using architectural animation, real estate marketers can effectively advertise properties and designs to prospective clients.

So what benefits does architectural animation bring to the real estate field? Discussed below are three ways that architectural animation significantly improves real estate marketing.

Greater Marketing Scope:

Successfully marketing a product to potential clients means getting them to focus their attention on you and what you can offer. In this highly competitive space, that’s not the easiest task to achieve. This is where architectural animation changes the game.

87% of marketers agree that video is more appealing than still images as a marketing tool. And they aren’t wrong. Because it’s so visually appealing, people are more likely to take notice of it. Architectural animation videos are a great hook. A short, documentary-style video is a great way to set yourself apart from your competitors.

Reduces Waste:

In real estate, time is money. Being able to detect faults proactively goes a long way to making sure that deadlines are met and delays are not incurred. Because architectural animation is not one still image, but a series of them, those involved in the design process can go through the animation and point out any flaws. Spacing and lighting issues can also be addressed through architectural animation.

It Helps Manage Client Expectations:

A lot of the time, client dissatisfaction comes down to mismanagement of expectations. Designers often make the mistake of assuming that clients are with them every step of the way. However, the reality is that clients, more often than not, don’t understand blueprint designs and still images.

Architectural animation changes all that. An animation acts as a walkthrough for clients in which they can experience the design rather than just look at it. A well-made video enhances their understanding and gives them a better idea of the final product.


In the real estate game, if you’re not ahead, then you’re lagging behind. To get ahead in real estate, you have to push the boundaries and market yourself effectively. Architectural animation can not only help real estate marketers expand their marketing capabilities; it can also be of great help when dealing with clients.

How 3D printing will improve architecture

4 Ways 3D Printing Will Revolutionize Architecture Models

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3D printing is a technology that’s set to revolutionize everything from education to the medical field. Recently, 3D printing made headlines after Dubai announced the completion of its first 3D printed office building.

The building phase is not the only part that can benefit from 3D printing. It affects the entire design phase from top to bottom. Here, we will discuss some ways that 3D printing will improve architecture models.

Better Physical Models:

Before getting into construction, architects need to create what’s known as a prototype. This is a 3D model of the end product based on the architect’s design. Currently, most prototypes are painstakingly designed by a sculptor who works off the plans provided by the architect.

Not only is this way time-consuming, but it is also expensive. 3D printing looks to change all that. Through this method, a 3D printer can get to work manufacturing a model in a fraction of the time it takes a human to do so.

Modeled to Perfection:

Even the best make mistakes. With a human sculptor, a perfect design doesn’t always result in an ideal model. Human error has to be taken into consideration when designing architectural prototypes. However, this doesn’t have to be the case. With 3D printing, an architect’s design can be translated into a 3D model with absolutely no deviations or mistakes.

You’re in Control:

One of the many downsides to traditional model creation is that if a client doesn’t like the model, or requests a change, the entire time-intensive process starts again. In a 3D printing system, if a client requires a change and a new model, you simply change the design as per their request and have it re-printed.

Better Communication:

Because 3D printing is cheaper and can be done at a quicker pace than traditional modeling, architects can have a model printed for each step of the design process. The advantage of this is two-part.

  1. The client has a better understanding of the project at each stage.
  2. Any feedback can be addressed before moving on to the next stage.

Both of these mean that the use of 3D printed models will help increase efficiency in the design process, and improve communication between the client and the architect.


Reduced costs, more accuracy and better communication with clients are all things that 3D printed models bring to the table. It’s a technology that is set to change the way that models are designed and used.