Categories: Blog

3 Reasons to Render Images in Architecture and Interior Design


The ability to render images has had a considerable impact in the fields of architecture and interior design. Before, designers and architects would have to painstakingly draw their designs by hand. Now, they can just render them on a computer and present them to clients.

This saves a lot of time and money. But those aren’t the only benefits it provides. Let’s look at some reasons why architects and designers need to render images.

1. A 3D Render Is Great for Your Portfolio:

Before, if an architect wanted a picture of their work for their portfolio, they would have to wait for a building to be constructed before they could take a picture of it. Nowadays, that wait time is over. A building doesn’t even need approval for an architect to include a 3D render of it on their portfolio.

Everything is online these days, and everyone has a website. The best way to advertise yourself to prospective clients is to make your portfolio digital. Because 3D renders are on computers anyway, they can easily be uploaded to your website or shared with potential clients.

2. Renders Better Represent What a Space Will Look Like:

Pictures and drawings can only get you so far. And more often than not, clients don’t have the imagination to visualize a building in an empty space. That’s where a 3D render can make all the difference.

Because they’re designed to be photorealistic, clients can use 3D renders to get a better idea of how a building will look once construction is complete.

3. It Helps You Stand Out Amongst the Competition:

A 3D render can evoke a powerful response from a potential client. There’s nothing like having an idea in your head and then seeing that idea manifest itself in three dimensions (or at least a 2D representation).

Such feelings and emotions are precisely why 3D renders are essential in architecture and interior design. A render can show off a multitude of things such as an architect’s or a designer’s creativity in their designs and ideas.


3D renders changed the game in more ways than one. Where once they were a way to supplement an architect’s design, they’re now the primary way that architects and designers attract clients. Not only do they look great on a portfolio, but they also evoke powerful responses from clients.

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