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April 2019

How architectural animation is improving real estate marketing

3 Areas Where Architectural Animation Improves Real Estate Marketing

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Animation was once looked at as a tool for entertainment purposes only.

Those days are gone, and animation has found its way into everything from the medical field to engineering. One area where it has started to take hold is real estate marketing. Using architectural animation, real estate marketers can effectively advertise properties and designs to prospective clients.

So what benefits does architectural animation bring to the real estate field? Discussed below are three ways that architectural animation significantly improves real estate marketing.

Greater Marketing Scope:

Successfully marketing a product to potential clients means getting them to focus their attention on you and what you can offer. In this highly competitive space, that’s not the easiest task to achieve. This is where architectural animation changes the game.

87% of marketers agree that video is more appealing than still images as a marketing tool. And they aren’t wrong. Because it’s so visually appealing, people are more likely to take notice of it. Architectural animation videos are a great hook. A short, documentary-style video is a great way to set yourself apart from your competitors.

Reduces Waste:

In real estate, time is money. Being able to detect faults proactively goes a long way to making sure that deadlines are met and delays are not incurred. Because architectural animation is not one still image, but a series of them, those involved in the design process can go through the animation and point out any flaws. Spacing and lighting issues can also be addressed through architectural animation.

It Helps Manage Client Expectations:

A lot of the time, client dissatisfaction comes down to mismanagement of expectations. Designers often make the mistake of assuming that clients are with them every step of the way. However, the reality is that clients, more often than not, don’t understand blueprint designs and still images.

Architectural animation changes all that. An animation acts as a walkthrough for clients in which they can experience the design rather than just look at it. A well-made video enhances their understanding and gives them a better idea of the final product.


In the real estate game, if you’re not ahead, then you’re lagging behind. To get ahead in real estate, you have to push the boundaries and market yourself effectively. Architectural animation can not only help real estate marketers expand their marketing capabilities; it can also be of great help when dealing with clients.

How 3D printing will improve architecture

4 Ways 3D Printing Will Revolutionize Architecture Models

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3D printing is a technology that’s set to revolutionize everything from education to the medical field. Recently, 3D printing made headlines after Dubai announced the completion of its first 3D printed office building.

The building phase is not the only part that can benefit from 3D printing. It affects the entire design phase from top to bottom. Here, we will discuss some ways that 3D printing will improve architecture models.

Better Physical Models:

Before getting into construction, architects need to create what’s known as a prototype. This is a 3D model of the end product based on the architect’s design. Currently, most prototypes are painstakingly designed by a sculptor who works off the plans provided by the architect.

Not only is this way time-consuming, but it is also expensive. 3D printing looks to change all that. Through this method, a 3D printer can get to work manufacturing a model in a fraction of the time it takes a human to do so.

Modeled to Perfection:

Even the best make mistakes. With a human sculptor, a perfect design doesn’t always result in an ideal model. Human error has to be taken into consideration when designing architectural prototypes. However, this doesn’t have to be the case. With 3D printing, an architect’s design can be translated into a 3D model with absolutely no deviations or mistakes.

You’re in Control:

One of the many downsides to traditional model creation is that if a client doesn’t like the model, or requests a change, the entire time-intensive process starts again. In a 3D printing system, if a client requires a change and a new model, you simply change the design as per their request and have it re-printed.

Better Communication:

Because 3D printing is cheaper and can be done at a quicker pace than traditional modeling, architects can have a model printed for each step of the design process. The advantage of this is two-part.

  1. The client has a better understanding of the project at each stage.
  2. Any feedback can be addressed before moving on to the next stage.

Both of these mean that the use of 3D printed models will help increase efficiency in the design process, and improve communication between the client and the architect.


Reduced costs, more accuracy and better communication with clients are all things that 3D printed models bring to the table. It’s a technology that is set to change the way that models are designed and used.

Benefits of immersive architecture

4 Ways Immersive Architecture Improves Building Design

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With a combined growth of 65% in 2019, both virtual reality (VR) and augmented reality (AR) are set to take the architecture world by storm. Through immersive architecture, VR and AR provide a whole new way for architects to design buildings and interior spaces. They also give clients a new avenue to understand these designs and interact with them in a way never seen before.

Experience Rather Than See:

Immersive architecture offers something that no other technology currently can. Using virtual reality, clients can put themselves directly into a simulation of an architect’s design. With their eyes and ears being utilized in a 3D space, they can get a better understanding of the end product.

Test Real-World Situations:

One of the biggest benefits of immersive architecture is the ability to test out real-world scenarios in an architecture simulation. A good example of this is in the case of a fire. Using real-time reactions of people in the simulation, architects can test the feasibility of their designs.

If, for example, the simulation should that a fire exit is not placed well enough, architects can revisit the design and figure out how to fix the issue.

Real-Time Feedback:

Immersive architecture allows clients to get a better understanding of the space around them. It also gives them a chance to see what they like and dislike about different aspects of the design. This dramatically improves the feedback process, as clients can provide feedback in real time while they’re viewing the models.

Using augmented reality, clients can see how different items of furniture would look in their homes. Using this augmented reality version of immersive architecture helps interior designers get a better grasp on their clients’ demands.

It’s Not All VR and AR:

We’ve talked a lot about virtual reality and augmented reality, but what if a client wants to view designs and doesn’t own the latest technology to do so? There’s good news. Immersive architecture doesn’t always require a virtual reality headset.

Immersive architecture designs can also be viewed on desktops and mobiles. In these cases, the plans can be viewed in the form of images. These images can then be rotated by clicking and dragging a mouse, or by swiping left or right on the phone’s screen.


Immersive architecture is quickly changing the architectural landscape. With VR and AR technology progressing at the rate they are, there’s no doubt that immersive architecture will be at the forefront of the architecture industry in the years to come.

Architectural visualization in architecture

Architectural Visualization – the Future of Architecture

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3D technology has made enormous leaps forward in the past decade. As such, it has found its way into many fields that previously relied on hand-drawn designs.

One area where 3D is making huge waves is architecture, through what’s known as 3D architectural visualization.

3D architectural visualization is helping architects and designers be more effective in the visualization process. But what gives it the advantage over 2D images and blueprints?

It Saves Money in the Long Run:

While drawing designs on a piece of paper might be a time-honored tradition, it’s often expensive and time-consuming. Architectural visualization in 3D is quicker, cheaper and easier to change should the need arise.

Mistakes Can Be Easily Addressed:

Because 3D architectural visualization gives architects such a realistic view of their designs, it’s easy for them to point out potential problems and fix them as necessary.

Not only does this avoid potential disasters during the construction process, but it also saves the client from incurring additional costs in the case of any changes.

Architectural visualization also allows designers to adjust for components like lighting and spacing. These design aspects are crucial to client satisfaction, so getting them right is essential.

Better Understanding of the Final Product:

3D architectural visualization allows clients to get a better understanding of what the final product will look like. Its three-dimensional nature is the best possible representation of the architect’s design. It is pleasing to look at, photorealistic and presents mundane models in the form of a pretty visualization.

Editing Made Easy:

Making changes to designs is something that all architects and interior designers have to do. However, the ease and speed at which those changes are made depend entirely on the technology used. 3D architectural visualization holds a clear advantage over traditional 2D blueprints in this regard.

With 3D architectural visualization, changes to the designs can be made in real-time. If the client is present, they can give their feedback as well. Time is money, and all this helps to ensure that time is not wasted.


The use of 3D architectural visualization has already taken its hold on the architecture industry. With the wealth of computing power available and the integration of various technologies, more complex and stunning 3D renders can be made.

How architectural rendering improves architecture

4 Benefits of Architectural Rendering

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For many years, architects used to draw their building sketches by hand. Not only was this time consuming, but it also meant that any changes that needed to be made would be costly for the project manager.

Today, thanks to the help of architectural rendering, architects can design renders that look like-like. As expected, this has brought with it many benefits. Let’s look at some of them.

It Is Cost Effective:

Architectural rendering is a cost-effective way of communicating an architect’s ideas to their clients. Other forms of models such as blueprints and 3D models take a long time to make and can be quite costly.

If an error is made in the blueprint or a client is not satisfied with the design, making changes or having to re-do the design from scratch can drive costs up even further.

With architectural rendering, since the design is software based, making changes does not require as much effort. Therefore, the costs stay low.

Impressive Looks Help Boost Sales:

Architectural rendering produces a visually pleasing end product. As such, these images can become a valuable part of an architect’s marketing strategy. Architectural rendering doesn’t just show that a project looks good; it also gives the client a reason to invest in it.

Easily Shareable:

With a blueprint or a 3D model, all parties involved have to be in the same room at the same time to view it. This isn’t the case with architectural rendering. Because the images are stored on a computer, they can be easily shared with clients or with the design team.

It Reduces the Chances of an Error:

Errors in architecture are costly. Once construction has started, any changes made to the project will cause prices to skyrocket. This is where architectural rendering can not only save money, but also avoid a potential accident.

Images produced by architectural rendering give the architect an expanded view of the plans for the project, and what the end product is supposed to look like.

With a standard blueprint design, an architect might never notice a small error. However, with images produced by architectural rendering, these errors can easily be seen and corrected.


Architectural rendering brings with it much needed improvement in the field of architecture. Being able to produce 3D images of a project increases the likelihood that mistakes will be caught and addressed, saving a lot of time and money in the process.

3D rendering uses in industry

3 Interesting Uses of 3D Rendering

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3D rendering is a procedure that can be best explained as “taking a photograph” of a 3D model that’s already designed on a computer.

This photograph or render is then shown to clients to help them get a better idea of what the final product will look like.

The use of 3D rendering has taken many industries by storm. It has found usage in architecture, engineering, cinema, and gaming, just to name a few.

Of course, these aren’t all the industries where 3D rendering has made a splash. Some of the more unexpected fields where 3D rendering is blossoming are as follows:


The fashion industry uses 3D rendering to help customers find clothes that suit them.  In essence, stores use 3D rendering techniques to enable customers to see in real-time how individual items of clothing will look on them, as well as judge the fit of that item.

This ensures that the customers will be happy with their purchase and will be less likely to return it.

Crime Scene Investigation:

Another area where 3D rendering is making its presence known is that of crime scene investigation. Using 3D rendering, experts can create a snapshot of the crime scene. This snapshot can then be examined at any time by investigators.

3D rendering provides investigators with a photorealistic image of the crime scene, depicting identical conditions to that of the scene. This allows investigators to carefully examine the scene for anything they may have missed in the initial stages.


Using 3D rendering, manufacturers can produce like-like models of products which they can then show to clients. This is incredibly beneficial to the industry. Before 3D rendering, clients did not know how a final product was going to look. They relied on basic sketches and models made by designers.

With 3D rendering, the product in question can even be modified before the manufacturing process begins if it does not meet the client’s requirements.


3D rendering technology has an application in almost all industries. It’s virtually inconceivable to think of a time where 3D rendering wasn’t such a major part of our lives. With the evolution of technology, it’s only going to get better.